ASSET MONITORING AND TRACKING SYSTEM

Techniques for monitoring and tracking assets and providing notifications to users are disclosed. In one aspect, a request to track an asset and enterprise data describing the asset are received, a tag is selected to associate with the asset, an event notification is received from the tag, and a user notification is generated from the event notification and the enterprise data. In another aspect, a request for a tag is received, a tag is selected in response to the request, a tag is routed to the origin location for the tag, a notification is received that the tag has arrived at a destination location, and the tag is routed from the destination location to a tag pool.