EDITABLE BOOKMARKS SHARED VIA A SOCIAL NETWORK

Editable bookmarks shared via a social network are described. In embodiments, a bookmark is received from a client device at a media content service. The bookmark corresponds to a media asset and includes an identifier of the media asset. Metadata associated with the media asset is added to the bookmark to generate an editable bookmark. A bookmark invitation is also received from the client device, and the bookmark invitation is directed to social network contacts of a user of the client device. The editable bookmark can then be communicated to receiving client devices of the respective social network contacts identified by the bookmark invitation, and a receiving client device can initiate playback of the media asset that corresponds to the editable bookmark. Further, the editable bookmark can be updated when additional data associated with the media asset is received from a social network contact via a respective client device.