TRANSACTION RISK ANALYZER

Methods and systems are disclosed for automatically identifying and managing potentially fraudulent transactions without adversely impacting legitimate customers. In one implementation, the methods and systems provide a transaction risk analyzer for analyzing a risk associated with a financial transaction. The transaction risk analyzer quickly and automatically evaluates a number of factors in connection with each transaction to determine the risk associated with the transaction. The factors may include, for example, the relationship of the customer to the financial services company, the identity of the customer, and the behavior pattern of the customer. A set of business rules may then be applied to these factors to help distinguish between potentially fraudulent transactions and legitimate transactions. Based on the business rules, the transaction risk analyzer may recommend certain actions to mitigate loss potentially resulting from the transaction. Such an arrangement helps lower the risk of fraudulent activity without penalizing legitimate customers.