PAPERLESS COUPON CARD

A paperless coupon system and method are provided that facilitate encouraging and rewarding consumer use of coupons, and decreasing the costs associated with coupon distribution and redemption for commercial entities. The system and method involve issuing a machine readable article such as a card, for example, to a user or offeree and registering the card on a website or other communication network to associate the card with an offeree user account, generating and displaying paperless coupons from which the user or offeree can select, and allowing the user to link their selected coupons to their machine readable article and redeem them in an electronic and automatic manner at, and/or after purchase of the related item(s) through their use of the card during the purchase transaction.