ENTITY PERFORMANCE ANALYSIS ENGINES

A system and method for measuring a performance of an entity and for predicting its future performance is disclosed. Raw information about the entity is collected from internal and external sources. The information is cleaned to exclude false positives. Using performance categories, the information is organized and transformed into meaningful data for the performance analysis engine. The information is normalized by scaling the meaningful data by industry type. A performance score is calculated by the performance analysis engine based on the normalized data. Further, a competitive relationship score is calculated based on the performance score and the normalized data. These scores are reported in a user interface displaying the performance of the entity and are used as inputs, among other factors, to a predictive analysis engine that assesses the future performance of the entities.