Method, system and apparatus for managing computer identity

Embodiments of the present invention provide the ability to accurately match a particular computing device within a networked computing environment with an identity of that computing device. According to one aspect, a method for identifying a client computing device in a networked computing environment is provided. The method receives a discovery data record that includes a hardware identification and a logical identification, and in response, queries a plurality of client records for a matching client record. If a matching client record is identified by the query it is compared with the received discovery data record to identify the client computing device.