METHOD AND DEVICE FOR PUSHING DATA

The disclosure provides a method and device for pushing data and relates to the Internet. The method includes acquiring data which meet a predetermined condition, acquiring attributes of reading-performed-users that have browsed the data, and determining a common attribute of the reading-performed-users; selecting reading-not-performed-users that have the common attribute and have not browsed the data; and pushing the data to the reading-not-performed-users. The device includes a common attribute acquisition module, a reading-not-performed-user selection module and a pushing module. According to the method and device for pushing data provided by the embodiments of the disclosure, the reading-not-performed-users that have the common attribute and have not browsed the data may be determined based on the data that meet a predetermined condition and a common attribute of the reading-performed-users, and the data are pushed to the reading-not-performed-users. Thus, the reading-not-performed-users may acquire their interesting data accurately.