STREAMING MEDIA CASTS, SUCH AS IN A VIDEO GAME OR MOBILE DEVICE ENVIRONMENT

Streamable content, including content such as music, video, and advertisements, is provided to a game program executing at a remote computing device or game console, wherein the streamable content is for presentation before, during, and/or after game play. The streamable content may be supplemental to core game content provided by the game program. A system for providing the streamable content may include a content accessing component configured to access content for use as streamable content, a content selection component configured to select appropriate content (which may be randomly selected, or selected based on user-specific information or game-specific information), a content assembly component configured to assemble selected content into one or more content streams, and/or a content dissemination component configured to disseminate one or more content streams to the remote computing device or game console on which game program is executing.