CONTENT RECOMMENDATION METHOD AND SYSTEM BASED ON PSYCHOLOGICAL FACTORS FROM A USE PROFILE

A content recommendation method and system based on psychological factors from a consumption profile of a user which is applied in a website for downloading contents through a mobile telephone communications network includes detecting the consumption profile of the user that accesses the website for downloading contents, using a psychographics driver to calculate a psychological profile of the user according to five super traits of a Big Five model, the psychological profile being stored for use in a current query and subsequent queries, and cross-matching the psychological profile and a content data matrix, predefined in a content database, and obtaining as a result of the cross-matching a preferred access of the user to those contents which best adapt to the psychological profile of the user.