METHODS AND APPARATUS FOR SELECTING UPDATES TO ASSOCIATED RECORDS TO PUBLISH ON AN INFORMATION FEED USING IMPORTANCE WEIGHTS IN AN ON-DEMAND DATABASE SERVICE ENVIRONMENT

Disclosed are systems, apparatus, methods, and computer readable media for selecting updates to associated records to publish on an information feed in an on-demand database service environment. In one embodiment, one or more updates associated with a data record are stored in a database. One or more criteria are applied to the one or more updates to generate an importance weight associated with each update. The one or more importance weights are compared with a designated threshold. When one or more importance weights are identified as meeting or exceeding the designated threshold, the one or more updates associated with the identified one or more importance weights are provided as one or more candidates for publication on an information feed associated with the data record, where the information feed is capable of being displayed on a display device.