METHOD AND APPARATUS FOR PROVIDING ESTIMATED POWER CONSUMPTION INFORMATION OF CONTENT

A method of providing estimated power consumption information when content is used, the method including receiving a command to select one of a plurality of content; receiving first device information indicating information about a first portable device of a first user who is to use the selected content; and providing power consumption information estimated when the first portable device uses the selected content, based on the first device information and a power consumption database generated by pre-measuring power consumption of the plurality of content in a predetermined reference device.