SYSTEMS AND METHODS FOR ENHANCED USER COMMUNICATIONS

Disclosed herein are systems and associated methods for operating web interactive services in conjunction with communication services, linking the communication with the interaction by means of a session-specific identifier such as a telephone number. During the course of a web session, user interaction information may be collected, that information potentially indicating subjects of interest to a user associated with the session-specific identifier. In the event the user uses the identifier make a contact regarding the information, the identifier can be used to associate the interaction information and subjects of interest, such that the contact may have that information and those subjects available to assist a user making contact. Interaction and subject information may also be used to customize the interaction with a contacting user with regard to the routing of a telephone call, a greeting, a product or service offering, or other communication.