AUTOMATIC GENERATION OF 3D MODELS FROM PACKAGED GOODS PRODUCT IMAGES

A computer-implemented method and apparatus of 3D modeling accesses product data of a consumer good product. The product data includes 2D image data of the subject consumer good product and shape information of the subject consumer good product. An extractor extracts the shape information from the product data, including a 3D shape class of the subject consumer good product, and derives a detailed 3D shape graph. The detailed 3D shape graph represents an orthographically correct 3D outline shape of the subject consumer good product. As a function of the determined 3D shape class, a mesh generator generates a 3D mesh of the subject consumer good product from the detailed 3D shape graph. An image mapper projects images onto the 3D mesh, the images being of the subject consumer good product and from the 2D image data. A 3D model of the subject consumer good product results and is configured for interactive display on web pages and in other user-interactive environments.