COLLECTING IMPLICIT INFORMATION FOR DETERMINING CONTEXT OF EVENT ACTIONS

A device, system, and method are directed towards determining a start and/or an end time for a spontaneous event. A mobile device user creates a group for the spontaneous event, and sends the members an invite. During the event, members share media content and/or text messages with other members. Based, in part, on a flow of media content and/or text messages between the members, a determination of a start time and/or end time of the spontaneous event is automatically performed. The start time may be based on when the group is created and/or revised when a flow rate of the media content and/or messages exceed a threshold. The end time may be based on the flow rate being less than another threshold. The location of the spontaneous event may also be determined based on a location of the member's mobile devices during the event.