Generating a Discussion Group in a Social Network Based on Metadata

The present invention includes a system and method for generating a discussion in a social network based on visual search results. A mixed media reality (MMR) engine receives images from a user device and identifies matching MMR objects. A social network application determines whether a discussion group that is related to metadata associated with the images from user devices are related to a discussion group. If the discussion group does not yet exist, the social network application generates the discussion group and provides the user devices with information about the discussion group.