LOADING BRANDED MEDIA OUTSIDE SYSTEM PARTITION

A portable electronic device is provided. The portable electronic device comprises a processor, a memory, and an installation application stored in the memory, that, when executed by the processor, detects stored information outside a system partition of the portable electronic device. The portable electronic device also identifies a set of files stored outside of the system partition, the set of files associated with a replacement branding and containing a first instruction. The portable electronic device also installs, in response to executing the first instruction, the set of files to a first partition of the portable electronic device wherein the set of files overwrite an initial set of files associated with an initial branding.