MULTI-DIMENSIONAL METHOD FOR OPTIMIZED DELIVERY OF TARGETED ON-LINE BRAND ADVERTISEMENTS
Patent №
US 8,620,748
Granted
2013-12-31
Filed 2009
Owner
GLAM MEDIA, INC.
+3 more
Lab
—
AI components
3
ml · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12623858
A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.
AI classification
Ownership
GLAM MEDIA, INC.
assignment · 244780484
MODE MEDIA (ASSIGNMENT FOR THE BENEFIT OF CREDITORS), LLC
assignment · 448330832
BRIDECLICK, INC.
assignment · 452480193
MODE MEDIA CORPORATION
namechg · 452480754
Assignors
RUARTE, FERNANDO, NARAYAN, RAI, ROSLANSKY, RYAN, ZAMANIAN, KLUMARSE, SOUZLS, ADAM, JOB, EMMANUEL, BERESFORD, BRYAN, YEH, HSINHONG (SIMON), FARMER, ANNE, NGUYEN-TRONG, BAO-LONG, MAZZONI, WENDY, GEWING-MULLINS, DIANNA, +4 more
On an employer assignment, the assignors are typically the inventors.