CONSUMER-LEVEL FINANCIAL PERFORMANCE ANALYSIS

A method of evaluating customers is provided. The method is used for customers of two or more divisions of a business. The method involves collecting information indicative of the customer's influence on division performance metrics of several divisions of a business, where the division performance metrics each influence a business performance metric of the business. After it is collected, the information is electronically stored. The method includes the step of periodically calculating a customer division profit indicator for each of the divisions based on the information. The method also includes the step of periodically calculating a customer business profit indicator based on the customer division profit indicators, where the customer business profit indicator indicates a net influence of the customer on profits of the business. One or more of the customer division profit indicators and the customer business profit indicator are transmitted for display on a display device.