Method and apparatus for providing information associated with embedded hyperlinked images

A method and apparatus for allowing a network provider to embed hyperlinks within streaming video contents that will enable users to click on an embedded hyperlinked image to obtain more information related to the streaming video contents are disclosed. For example, someone watching a tennis match can click on the hyperlinked image corresponding to one of the players and receive a frame of data about his or her recent performance, or someone watching the news can click on a hyperlinked image of a segment of a world map and receive a frame of data about current events occurring in a particular region.