Patent №
US 8,626,705
Granted
2014-01-07
Filed 2010
Owner
VISA INTERNATIONAL SERVICE ASSOCIATION
Lab
—
AI components
3
kr · planning · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12832699
Systems and methods for determining aggregated transaction level data for specific group characteristics are provided. Aggregated transaction level data can be used for target marketing campaigns by looking at past and potential spending habits of populations with group characteristics specified in the transaction data aggregates. The aggregates can also be used to measure the effectiveness of a particular marketing campaign by correlating the spending patters of a particular group with sales resulting from the campaign.
AI classification
Ownership
VISA INTERNATIONAL SERVICE ASSOCIATION
assignment · 247070531
Assignors
BARRETT, MELYSSA, WINTERS, MICHELLE, AMARO, LEIGH
On an employer assignment, the assignors are typically the inventors.