AUTOMATIC CLASSIFICATION OF CONSUMERS INTO MICRO-SEGMENTS

A campaign is received, at a micro-segmentation system, from an offer provider. The micro-segmentation system is a third-party system. The campaign indicates a set of target attributes and one or more offers corresponding to the set of target attributes. A set of user attributes pertaining to each of the plurality of users is received at the micro-segmentation system. The set of attributes is defined by an attribute knowledge structure. Permission is received at the micro-segmentation system from each of the plurality of users to receive an offer from the micro-segmentation system. Data associated with the micro-segment classification is provided from the micro-segmentation system without user information to the offer provider.