URL RANK VARIABILITY DETERMINATION

A system and method for determining a rank of a URL for a search query. A processor is effective to receive a search query and a URL. The processor may send the search query to a search engine and receive at least a first and a second result set from the search engine. The processor may determine a rank of the URL for the search query based on the first and second result sets. The processor may determine a variability of the rank of the URL based on the first and second result sets and generate a report including the rank and the variability of the rank.