PRESENTATION OF ADVERTISEMENTS BASED ON USER INTERACTIVITY WITH A WEB PAGE

Methods and systems for presenting advertisements based on user interactivity with a web page are provided. According to embodiments of the invention, a web page is rendered on a client device. Gesture interactivity with the web page is monitored on the client device. A trigger is executed which defines an interactive event. When the interactive event occurs, as determined based on the monitored gesture interactivity with the web page, secondary content, such as an advertisement, is downloaded and displayed on the client device.