SYSTEM AND METHOD FOR DYNAMIC SEARCH RESULT FORMATTING

An online search result formatting system and method. The system receives the results of an online search conducted by a user. A view assignment module selects a view template from a plurality of predefined view templates. A content templating module formats the results per the chosen template. An image request system obtains an image representing each search result from the image generation, delivery, and management system. A content population module prepares the content with the results and images in accordance with the selected view template for ultimate display in the user's graphical user interface. The user may select from among the plurality of predefined view templates to alter the display accordingly.