SYSTEM AND METHOD FOR INTEGRATING ANCILLARY CONTENT INTO APPLICATIONS

Systems and methods are provided to integrate, within a first application, a second application. In this way, multiple client systems, each running a first application, can access other players and mutually consume a second application. A lobby facility is provided to which client systems may access. First and second client systems may then be associated so that the same are configured to mutually consume a second application. The systems and methods also provide for cross-platform consumption of a second application by a plurality of client systems, each running respective first applications. The system includes a lobby facility module situated on a network-accessible server, the lobby facility module configured to allow communications between the network-accessible server and each of a first client system and a second client system. The system also includes a second application module, including a database module for storing information about the second application, first and second content translator modules enabling the second application module to provide and to receive content relevant to second applications running on the first and second client systems, and a rules module to determine an effect of content received from the first client system on content received from the second client system, and vice-versa.