Patent №
US 8,700,630
Granted
2014-04-15
Filed 2009
Owner
YAHOO! INC.
Lab
—
AI components
5
ml · nlp · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12391968
A method and system for generating a topic page for a search query on a search webpage includes receiving a query at the search webpage on a client. The query is transmitted from the search webpage on the client to a search engine on a server. A topic page generator available to the search engine analyzes the query to identify a plurality of dimensions. One or more content modules, including at least one interactive advertising module, that match one or more of the dimensions are selected from a plurality of sources based on a weight associated with each of the content modules. The weight defines the ranking of a content module. The content modules for the plurality of dimensions are glued together and presented on the topic page in the order of the corresponding weight of the content modules. The order of presentation identifies the relevancy of the content modules to the query. The presented topic page provides the most relevant content modules for the query, and for a user located in a specific geo location.
AI classification
Ownership
YAHOO! INC.
assignment · 223050106
Assignors
WEXLER, MIKE, LESTIYO, INGRID, ROY, SCOTT
On an employer assignment, the assignors are typically the inventors.