Algorithmically Generated Topic Pages with Interactive Advertisements

Patent №

US 8,700,630

Granted

2014-04-15

Filed 2009

Owner

YAHOO! INC.

Lab

AI components

5

ml · nlp · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12391968

A method and system for generating a topic page for a search query on a search webpage includes receiving a query at the search webpage on a client. The query is transmitted from the search webpage on the client to a search engine on a server. A topic page generator available to the search engine analyzes the query to identify a plurality of dimensions. One or more content modules, including at least one interactive advertising module, that match one or more of the dimensions are selected from a plurality of sources based on a weight associated with each of the content modules. The weight defines the ranking of a content module. The content modules for the plurality of dimensions are glued together and presented on the topic page in the order of the corresponding weight of the content modules. The order of presentation identifies the relevancy of the content modules to the query. The presented topic page provides the most relevant content modules for the query, and for a user located in a specific geo location.

Machine learningNatural languageKnowledge representationPlanningAI hardwareG06F 16/9538G06F 16/9038G06F 16/951G06F 16/9532G06Q 30/02G06Q 30/0256

AI classification

Natural language1.00
Knowledge representation1.00
Planning1.00
Machine learning1.00
AI hardware0.99
Vision0.03
Speech0.01
Evolutionary computation0.00

Ownership

YAHOO! INC.

assignment · 223050106

Assignors

WEXLER, MIKE, LESTIYO, INGRID, ROY, SCOTT

On an employer assignment, the assignors are typically the inventors.

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