SYSTEMS, METHODS, AND APPARATUS TO MONITOR MEDIA PRESENTATIONS

Patent №

US 8,700,657

Granted

2014-04-15

Filed 2012

Owner

THE NIELSEN COMPANY (US), LLC

Lab

AI components

1

planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13473319

Systems, methods and apparatus to monitor media presentations are disclosed. An example method includes identifying a media presentation device associated with a Domain Name Service (DNS) query based on a public Internet Protocol (IP) address that originated the DNS query and a destination address of the DNS query. A media source is identified based on a domain name requested in the DNS query. Identification of the media presented in association with the DNS query based on at least one of tagging data and metering data is attempted. A panelist associated with the media presentation device is credited with exposure to the identified media from the media source via the media presentation device when the media is identified. The panelist associated with the media presentation device is credited with exposure to media from the media source via the media presentation device when the media is not identified.

PlanningH04L 67/535G06Q 30/02G06Q 30/0241H04H 60/64H04H 60/66H04H 60/37H04H 60/40H04H 60/44+2 more

AI classification

Planning0.80
Speech0.08
Vision0.02
AI hardware0.01
Knowledge representation0.01
Evolutionary computation0.00
Machine learning0.00
Natural language0.00

Ownership

THE NIELSEN COMPANY (US), LLC

assignment · 301530962

Assignors

FRETT, KENNETH J, BESEHANIC, JAN

On an employer assignment, the assignors are typically the inventors.

From the same owner

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