Patent №
US 8,700,657
Granted
2014-04-15
Filed 2012
Owner
THE NIELSEN COMPANY (US), LLC
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13473319
Systems, methods and apparatus to monitor media presentations are disclosed. An example method includes identifying a media presentation device associated with a Domain Name Service (DNS) query based on a public Internet Protocol (IP) address that originated the DNS query and a destination address of the DNS query. A media source is identified based on a domain name requested in the DNS query. Identification of the media presented in association with the DNS query based on at least one of tagging data and metering data is attempted. A panelist associated with the media presentation device is credited with exposure to the identified media from the media source via the media presentation device when the media is identified. The panelist associated with the media presentation device is credited with exposure to media from the media source via the media presentation device when the media is not identified.
AI classification
Ownership
THE NIELSEN COMPANY (US), LLC
assignment · 301530962
Assignors
FRETT, KENNETH J, BESEHANIC, JAN
On an employer assignment, the assignors are typically the inventors.