METHOD AND SYSTEM FOR TARGETED ADVERTISING

Patent №

US 8,738,433

Granted

2014-05-27

Filed 2009

Owner

RUSHWATER, LLC

+1 more

Lab

AI components

5

ml · nlp · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12464453

A method and system of displaying advertisements may include generating a predictive model to predict a type of user, collecting advertisements based upon the type of user, placing the predictive model and collected advertisements on a computer of a user, executing the predictive model on the computer of the user to determine the type of user, and selecting an advertisement to be displayed to the user based upon the execution of the predictive model. The predictive model may be generated based upon feedback from the control users, and the predictive model may be generated based upon the computer of the control users. The predictive model may be generated based upon Web browsing of the computer of the control users, and the predictive model may be generated based upon computer usage behavior of the control users.

AI classification

Machine learning1.00
Knowledge representation1.00
Planning1.00
Natural language0.99
AI hardware0.72
Vision0.32
Speech0.04
Evolutionary computation0.00

Ownership

RUSHWATER, LLC

assignment · 326320504

PDI DEVELOPMENT CO., LLC

assignment · 326320543

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