Response Attribution Valuation

Patent №

US 8,738,440

Granted

2014-05-27

Filed 2010

Owner

UNICA CORPORATION

Lab

—

AI components

ml · kr · planning · evo

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12814769

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A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.

Machine learning Knowledge representation Planning Evolutionary computationG06Q 30/0201G06Q 30/0202G06Q 30/0241G06Q 30/0246

Google Patents

AI classification

Evolutionary computation1.00

Planning1.00

Machine learning0.99

Knowledge representation0.98

Natural language0.43

AI hardware0.34

Speech0.17

Vision0.00

Ownership

UNICA CORPORATION

assignment · 245490416

Assignors

KENNEDY, RUBY, CRITES, ROBERT

On an employer assignment, the assignors are typically the inventors.

From the same owner

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Cites (31)

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and 6 more

Cited by (4)

PERFORMING INTERACTIVE UPDATES TO A PRECALCULATED CROSS-CHANNEL PREDICTIVE MODELUS 11,288,684 · 2022 CROSS-DEVICE MESSAGE TOUCHPOINT ATTRIBUTIONUS 10,679,260 · 2020 MACHINE LEARNING TECHNIQUES THAT IDENTIFY ATTRIBUTION OF SMALL SIGNAL STIMULUS IN NOISY RESPONSE CHANNELSUS 10,068,188 · 2018 Marketing Channel Selection on an Individual Recipient BasisUS 9,641,682 · 2017

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