SYSTEMS AND METHODS FOR TARGETED ADVERTISEMENT DELIVERY

Patent №

US 8,744,906

Granted

2014-06-03

Filed 2011

Owner

VISA U.S.A. INC.

Lab

—

AI components

kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13221745

In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.

Knowledge representation PlanningG06Q 30/02G06Q 20/10G06Q 20/384G06Q 30/0255G06Q 30/0269

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AI classification

Planning0.99

Knowledge representation0.99

AI hardware0.29

Evolutionary computation0.11

Machine learning0.03

Vision0.00

Natural language0.00

Speech0.00

Ownership

VISA U.S.A. INC.

assignment · 268310704

Assignors

FORDYCE, EDWARD W., III, WINTERS, MICHELLE ENG, SIEGEL, KEVIN PAUL, AMARO, LEIGH, BYCE, CHARLES RAYMOND, SAVAS, NURTEKIN, VONDERHEIDE, JAMES ALAN, SALMON, DIANE C.

On an employer assignment, the assignors are typically the inventors.

From the same owner

Transaction Evaluation for Providing RewardsUS 11,276,070 · 2022 Systems and Methods for Multi-Channel Offer RedemptionUS 11,017,411 · 2021 Systems and Methods to Enhance Search Data with Transaction Based DataUS 11,017,482 · 2021 Systems and Methods for Multi-Channel Offer RedemptionUS 11,004,092 · 2021 Multi-Vendor Multi-Loyalty Currency ProgramUS 10,789,607 · 2020 Systems and Methods to Provide Intelligent Analytics to Cardholders and MerchantsUS 10,607,244 · 2020 PAYMENT ACCOUNT PROCESSING WHICH CONVEYS FINANCIAL TRANSACTION DATA AND NON FINANCIAL TRANSACTION DATAUS 10,395,264 · 2019 PRODUCT RECALL PLATFORM APPARATUSES, METHODS AND SYSTEMSUS 10,325,268 · 2019

Cites (72)

AUTOMATED REAL-TIME SECURE USER DATA SOURCINGUS 8,055,536 · 2011 DEMAND AGGREGATION SYSTEMUS 7,747,473 · 2010 SYSTEMS AND METHODS THAT USE GEOGRAPHIC DATA TO INTELLIGENTLY SELECT GOODS AND SERVICES TO OFFER IN TELEPHONIC AND ELECTRONIC COMMERCEUS 7,729,945 · 2010 METHOD AND SYSTEM FOR CONFIGURING A SET OF INFORMATION INCLUDING A PRICE AND VOLUME SCHEDULE FOR A PRODUCTUS 7,693,748 · 2010 SYSTEM AND METHOD FOR NETWORKED LOYALTY PROGRAMUS 7,613,628 · 2009 MULTIPLE PRICE CURVES AND ATTRIBUTESUS 7,593,871 · 2009 METHOD AND APPARATUS FOR REAL-TIME REPORTING OF ELECTRONIC COMMERCE ACTIVITYUS 7,562,030 · 2009 TECHNIQUES FOR OPTIMIZING PROMOTION DELIVERYUS 7,552,069 · 2009 PREDICTIVE MODELING OF CONSUMER FINANCIAL BEHAVIOR USING SUPERVISED SEGMENTATION AND NEAREST-NEIGHBOR MATCHINGUS 7,533,038 · 2009 SYSTEMS FOR AND METHODS OF PLACING USER INDENTIFICATION IN THE HEADER OF DATA PACKETS USABLE IN USER DEMOGRAPHIC REPORTING AND COLLECTING USAGE DATAUS 7,493,655 · 2009 PROCESS AND SYSTEM FOR INTEGRATING INFORMATION FROM DISPARATE DATABASES FOR PURPOSES OF PREDICTING CONSUMER BEHAVIORUS 7,490,052 · 2009 SYSTEM AND METHOD FOR EXTENSION OF GROUP BUYING THROUGHOUT THE INTERNETUS 7,480,627 · 2009 METHOD AND SYSTEM TO PERFORM CONTENT TARGETINGUS 7,444,658 · 2008 DATA MINING FOR MANAGING MARKETING RESOURCESUS 7,424,439 · 2008 SYSTEMS AND METHODS FOR INTEGRATING LOYALTY AND STORED-VALUE PROGRAMSUS 7,424,441 · 2008 METHOD FOR CONSTRUCTING AN UPDATEABLE DATABASE OF SUBJECT BEHAVIOR PATTERNSUS 7,373,311 · 2008 METHOD AND SYSTEM FOR MONITORING ONLINE BEHAVIOR AT A REMOTE SITE AND CREATING ONLINE BEHAVIOR PROFILESUS 7,360,251 · 2008 METHOD AND APPARATUS FOR MANAGING AND ENFORCING USER PRIVACYUS 7,340,438 · 2008 TARGETED MARKETING SYSTEM AND METHODUS 7,337,127 · 2008 METHOD AND SYSTEM FOR PURCHASE-BASED SEGMENTATIONUS 7,328,169 · 2008 METHOD AND SYSTEM FOR RESEARCHING SALES EFFECTS OF ADVERTISING USING ASSOCIATION ANALYSISUS 7,299,194 · 2007 SYSTEMS AND METHODS FOR DEIDENTIFYING ENTRIES IN A DATA SOURCEUS 7,269,578 · 2007 ANONYMOUS TRANSACTION AUTHENTICATIONUS 7,264,152 · 2007 ATTAINING PRODUCT INVENTORY GROUPINGS FOR SALES IN A GROUP-BUYING ENVIRONMENTUS 7,263,498 · 2007 SYSTEMS AND METHODS FOR USER IDENTIFICATION, USER DEMOGRAPHIC REPORTING AND COLLECTING USAGE DATA USING BIOMETRICSUS 7,260,837 · 2007

and 47 more

Cited by (22)

USER CUSTOMIZABLE WEB ADVERTISEMENTSUS 11,694,236 · 2023 SYSTEMS AND METHODS FOR OFFERING PRODUCTS USING LINKED TRANSACTIONSUS 11,288,703 · 2022 SYSTEM AND METHOD FOR COMBINING COUPONS WITH FINANCIAL ACCOUNTSUS 11,157,933 · 2021 ONLINE PRODUCT SUBSCRIPTION RECOMMENDATIONS BASED ON A CUSTOMERS FAILURE TO PERFORM A COMPUTER-BASED ACTION AND A MONETARY VALUE THRESHOLDUS 11,113,702 · 2021 Systems and Methods for Multi-Channel Offer Redemption

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