TECHNIQUES TO AUTOMATICALLY PROVIDE ASSISTANCE FOR ELECTRONIC GAMES

Techniques to automatically provide assistance for electronic games are described. An apparatus may comprise a game strategy application arranged to receive as input game telemetry information representing gameplay of an electronic video game on a client device. The game strategy application may process the game telemetry information to determine whether a player of the electronic video game potentially needs assistance, and if so, automatically retrieve appropriate game strategy information from a local or remote datastore. The game strategy application may then send the retrieved game strategy information to the same or different client device. Other embodiments are described and claimed.