SYSTEM AND METHOD FOR SUPPLYING SUPPLEMENTAL AUDIO INFORMATION FOR BROADCAST TELEVISION PROGRAMS

A method, computer readable medium and an apparatus for providing supplemental information related to a character featured on a broadcast television program, wherein the supplemental information is not broadcast along with the broadcast television program. A viewer can request specific supplemental information associated with the broadcast television program through a telephone or electronic network interface. In some embodiments, a service controller transmits the requested supplemental information such that an audio component of the supplemental information does not conflict with the audio component of the broadcast television program.