Patent №
US 8,762,192
Granted
2014-06-24
Filed 2012
Owner
THE NIELSEN COMPANY (US), LLC., A DELAWARE LIMITED LIABILITY COMPANY
Lab
—
AI components
1
evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13654899
Methods and apparatus to generate a performance metric are disclosed. An example method includes identifying a baseline volume and an incremental volume for a first time-frame and a second time-frame, calculating whether a market volume change direction is identical between the baseline volume and the incremental volume during the first time-frame and the second time-frame, and assigning a market change descriptor to the performance metric based on the calculated change direction.
AI classification
Ownership
THE NIELSEN COMPANY (US), LLC., A DELAWARE LIMITED LIABILITY COMPANY
assignment · 304510745
Assignors
ANDERSON, RICH J., DYSON, DAVID S., AHRENS, MARK
On an employer assignment, the assignors are typically the inventors.