METHOD AND SYSTEM FOR MEASURING AND RANKING AN "ENGAGEMENT" RESPONSE TO AUDIOVISUAL OR INTERACTIVE MEDIA, PRODUCTS, OR ACTIVITIES USING PHYSIOLOGICAL SIGNALS
Patent №
US 8,764,652
Granted
2014-07-01
Filed 2007
Owner
EMSENSE CORPORATION
+1 more
Lab
—
AI components
5
ml · vision · speech · kr · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11845993
A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.
AI classification
Ownership
EMSENSE CORPORATION
assignment · 202800258
THE NIELSEN COMPANY (US), LLC., A DELAWARE LIMITED LIABILITY COMPANY
assignment · 279730469
Assignors
LEE, HANS C, HONG, TIMMIE T., WILLIAMS, WILLIAM H., FETTIPLACE, MICHAEL R., LEE, MICHAEL J.
On an employer assignment, the assignors are typically the inventors.