SYSTEM AND METHOD FOR MODIFYING LINKS WITHIN A WEB SITE

Methods for managing an interactive system, such as a web site, are disclosed. An interactive system can comprise a plurality of states, and a first structure of the interactive system can be defined by transitional links between those states. Session data can represent user navigation through the states, and a predetermined set of parameters for session data can be defined by the first structure of the interactive system. The method can include accessing a representation of the first structure of the interactive system, and analyzing the session data based on the predetermined set of parameters. A second structure for the interactive system can be determined when the first set of parameters are not met, such that as compared to the first structure, the second structure adds or removes a transitional link directly between the a first state of the interactive system and a second state of the interactive system.