HIGHLIGHT MANAGEMENT FOR FANTASY GAMING

An exemplary system stores data representative of a plurality of media content items related to a plurality of sporting events and data representative of information about a plurality of players involved in the plurality of sporting events, the information including an indication of one or more players of interest to a user that are included in the plurality of players, identifies a portion of a media content item as associated with an event related to one of the sporting events, determines an identity of a player involved in the event, generates metadata representative of the identity of the player involved in the event, determines, based on the metadata, that the player involved in the event is included in the one or more players of interest, and generates and sends a highlight message including the identified portion of the media content item to a user device associated with the user.