ON-DEMAND CONTEXTUALLY AWARE STEERING RULES

A server device may store policy information that includes subscription information associated with one or more user devices, and an indication of how to route traffic upon detecting traffic associated with the one or more user devices associated with the stored subscription information. The server device may receive information associated with a particular traffic flow, where at least some of the received information is derived from the particular traffic flow. The server device may compare the received information to the stored policy information. The server device may detect, based on the comparing, that the particular traffic flow is associated with a particular one of the one or more user devices associated with the stored subscription information. The server device may route the particular traffic flow based on the stored policy information.