Patent №
US 8,791,949
Granted
2014-07-29
Filed 2010
Owner
THE PNC FINANCIAL SERVICES GROUP, INC.
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12754967
Various embodiments are directed to methods for marketing investment services. The methods may comprise receiving at least one signal from a position detector indicating a position of a viewer relative to a display screen in a first axis and a perpendicular distance of the viewer from the display screen. The display screen may be aligned along the first axis and a second axis. The methods may also comprise displaying with the display screen a user interface. The user interface may comprise an age scale aligned with the first axis, an asset scale aligned with a second axis and a chart of assets versus age. Upon determining that the perpendicular distance of the viewer from the display screen is less than a predetermined value, the methods may comprise modifying the interface to display an element at a first position on the age scale corresponding to a position of the viewer relative to the display screen in the first axis. The element may comprise information describing at least one of an investment-related event occurring at the first position on the age scale and an investment-related service related to the first position on the age scale.
AI classification
Ownership
THE PNC FINANCIAL SERVICES GROUP, INC.
assignment · 244420900
Assignors
MACKRELL, BRYAN L., FORD, ISABEL, KOCH, ERIN
On an employer assignment, the assignors are typically the inventors.