GENERATING SYNTHETIC ADVERTISEMENTS FOR AN ELECTRONIC ENVIRONMENT

Techniques for injecting synthetic electronic advertisements into a production electronic advertisement system to test the effectiveness of new categories of electronic advertisement are provided. Synthetic advertisement content may be provided to real users of the production system in order to determine the effectiveness of new electronic advertisements and/or new categories of electronic advertisements. The synthetic advertisements content appears to users to be regular production advertisement that may include navigational element such as a hypertext link and associated text and/or graphics to be displayed in the electronic interface. Statistics regarding the effectiveness of the new electronic advertisements and/or new categories are gathered and may be used to determine which new electronic advertisements and/or new categories of electronic advertisements are effective enough to include in the production system. Various techniques for generating new electronic advertisements and/or new categories of electronic advertisements are provided.