DYNAMIC WEBPAGE GENERATION INCLUDING REQUEST-TIME AUCTIONED WEB CONTENT

Embodiments include methods, apparatus, and systems associated with providing request-time auctioning of web content and web services. The auction may be performed by a request-time web content auctioning service, which may accept bids of content and/or services from content and/or service providers, and may auction these bids against offers of space on webpages in websites. The auction may, in various embodiments, be performed in real time, such as, for example, during generation of a webpage in response to a request to view a webpage from a visitor to the webpage. The auction service may, in various embodiments, also provide for the auctioning of web services for webpages, such as, for example, content filtering. Other embodiments may be described and claimed.