SYSTEM AND METHOD FOR PROVIDING SUPPLEMENTAL INFORMATION RELEVANT TO SELECTED CONTENT IN MEDIA

A computer-implemented method and system provides supplemental information to a user of media in which the supplemental information is relevant to selected content in the media. An embodiment of the method comprises obtaining an image of selected content, identifying a meaningful characteristic of the selected content in the image, obtaining supplemental information that is relevant to the selected content based on the meaningful characteristic, and providing the supplemental information to the user of the media. A meaningful characteristic may be a source or subject of the selected content. Identifying the source of selected content may include matching text from the content with content of known source or matching a digital signature obtained from the selected content with digital signatures obtained from known content. The method may further comprise ranking the supplemental information based on one or more criteria and providing the supplemental information to the user in accordance with the ranking.