CRAFTING SYSTEM IN A VIRTUAL ENVIRONMENT

A crafting system and method are provided that allow users or players in a social virtual environment to create their own unique virtual items for use on the site. With the crafting system and method, players can collect different types of materials, some more common than others, from within the virtual social environment to customize items, which the player can use to express their individuality as well as sell or trade within the environment. The complexity and uniqueness of the crafted item makes it much more difficult for another player to obtain the same materials and to replicate the design.