METHOD AND SYSTEM FOR IMPROVED MOBILE DEVICE ADVERTISEMENT

Patent №

US 8,843,393

Granted

2014-09-23

Filed 2009

Owner

DOAPP, INC.

Lab

AI components

2

ml · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12606008

A method and system for displaying targeted advertisements. The method includes executing a monitoring application on a mobile device, the mobile device configured with a sensor. The method includes detecting a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes at least one of: a search query, a user command for the mobile device, a user geographical location, a local time, a user phone call, a user local environment, and a user behavior history. The method includes selecting a relevant ad based on the start of the user purchase decision making process and the sensor reading. The method includes displaying the selected ad to the user during the user purchase decision making process.

AI classification

AI hardware0.87
Machine learning0.72
Planning0.16
Knowledge representation0.01
Natural language0.00
Vision0.00
Speech0.00
Evolutionary computation0.00

Ownership

DOAPP, INC.

assignment · 236020932

Assignors

BEAVERS, WADE, BORRILLO, DAVID, SRIVER, JOSEPH

On an employer assignment, the assignors are typically the inventors.

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