SYSTEMS AND METHODS FOR OBTAINING AND USING TARGETED INSIGHTS WITHIN A DIGITAL CONTENT AND INFORMATION SHARING SYSTEM

A system for obtaining insight information for a plurality of client applications and a plurality of mobile users, comprises a content management system module configured to distribute a plurality of types of content to the plurality of mobile users, wherein at least one of the content and types of content differs for each of the plurality of client applications; an insights module configured to allow a client associated with a specific client application to define one or more locations and select a target vertical, select an insights algorithm based in the target vertical, identify the status of the plurality of users relative to the defined locations, and cause the content management system module to distribute certain types of content to the plurality of users based on the status; and a data warehouse configured to store the status information for each of the plurality of client applications and associated users.