Providing an Advertisement Based on a Geographic Location of a Wireless Access Point

A method includes receiving, at an information provider, identification information of a portable computing device from a wireless access point. The method includes determining, at the information provider, a service, a product, or both, to be potentially used by a user of the portable computing device. The service, the product, or both, is determined based on a prior user preference of the user. The prior user preference is obtained from a user profile identified based on the identification information. The method includes selecting, at the information provider, an advertisement associated with a business. The advertisement is selected based on the service, the product, or both, to be potentially used by the user and based on a geographic location of the wireless access point.