SEMANTIC MATCHING BY CONTENT ANALYSIS

A method, apparatus, system, article of manufacture, and computer readable storage medium provide media content. A web page context for a web page is determined and stored in a database. One or more media content files are analyzed to extract information that is stored in the database. The information is compared to the web page context. A matching media content file is determined from the one of the one or more media content files that matches the web page context based on the comparison. The matching media content file is then provided (e.g., to an internet portal web site).