IMAGE PROCESSING APPARATUS AND IMAGE PROCESSING METHOD

An image processing apparatus includes: a receiving unit which receives image data of program contents and genre information regarding the program contents; a determining unit which determines a characteristic parameter indicating characteristics of a filter filtering a local image obtainable by decoding encoding data, which is generated by encoding the image data received by the receiving unit, in accordance with the genre information received by the receiving unit; a characteristic changing unit which changes the characteristics of the filter in accordance with the characteristic parameter determined by the determining unit; and an encoding unit which generates the encoding data by encoding the image data received by the receiving unit by executing a prediction process by use of a local decoded image filtered in accordance with the characteristics of the filter changed by the characteristic changing unit.