System & Method of Delivering Content Based Advertising

Patent №

US 8,924,558

Granted

2014-12-30

Filed 2006

Owner

—

Lab

—

AI components

ml · nlp · kr · planning

Assignment

None on record

Dataset

AIPD

2023_r1 edition

Application

11565411

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A system and method is disclosed for presenting relevant advertising to user search queries. The ads are based on content which is derived from a set of documents/pages from websites forming a collective.

Machine learning Natural language Knowledge representation PlanningG06Q 30/0256G06F 16/951G06Q 30/02G06Q 30/0273G06Q 30/0277

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AI classification

Natural language1.00

Planning1.00

Knowledge representation1.00

Machine learning1.00

Vision0.05

AI hardware0.00

Speech0.00

Evolutionary computation0.00

Cites (16)

SUGGESTING AND/OR PROVIDING TARGETING CRITERIA FOR ADVERTISEMENTSUS 8,392,249 · 2013 FLEXIBLE ADVERTISING SYSTEM WHICH ALLOWS ADVERTISERS WITH DIFFERENT VALUE PROPOSITIONS TO EXPRESS SUCH VALUE PROPOSITIONS TO THE ADVERTISING SYSTEMUS 8,326,689 · 2012 SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICSUS 8,260,664 · 2012 CONTEXTUAL MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITYUS 8,156,128 · 2012 IDENTIFYING RELATED INFORMATION GIVEN CONTENT AND/OR PRESENTING RELATED INFORMATION IN ASSOCIATION WITH CONTENT-RELATED ADVERTISEMENTSUS 8,140,965 · 2012 RENDERING ADVERTISEMENTS WITH DOCUMENTS HAVING ONE OR MORE TOPICS USING USER TOPIC INTEREST INFORMATIONUS 8,090,706 · 2012 ACCURATELY ESTIMATING ADVERTISEMENT PERFORMANCEUS 7,818,208 · 2010 CONTEXTUAL MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITYUS 7,548,915 · 2009 DYNAMIC DOCUMENT CONTEXT MARK-UP TECHNIQUE IMPLEMENTED OVER A COMPUTER NETWORKUS 7,451,099 · 2008 METHOD AND SYSTEM FOR INTERACTIVE PRODUCT MERCHANDIZINGUS 7,437,368 · 2008 RENDERING ADVERTISEMENTS WITH DOCUMENTS HAVING ONE OR MORE TOPICS USING USER TOPIC INTEREST INFORMATIONUS 7,346,606 · 2008 TARGETED ADVERTISEMENTS USING TIME-DEPENDENT KEY SEARCH TERMSUS 7,007,074 · 2006 AUTOMATIC TOPIC IDENTIFICATION AND SWITCH FOR NATURAL LANGUAGE SEARCH OF TEXTUAL DOCUMENT COLLECTIONSUS 6,574,624 · 2003 METHOD FOR NODE RANKING IN A LINKED DATABASEUS 6,285,999 · 2001 SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINEUS 6,269,361 · 2001 COLLABORATIVE INTERNET DATA MINING SYSTEMUS 6,081,788 · 2000

Cited by (1)

SEARCH ENGINE OPTIMIZATION AT SCALEUS 9,020,922 · 2015

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Content-Based Recommender System For An Online Advertising PlatformOpenAlex CHASE: Commonsense-Enriched Advertising on Search Engine with Explicit KnowledgeSemantic Scholar Real-time Ad retrieval via LLM-generative Commercial Intention for Sponsored Search AdvertisingarXiv Analysis of Advertising Promotion Strategy Based on Improved Collaborative Filtering Algorithm under Digital Media TechnologySemantic Scholar Blending Advertising with Organic Content in E-commerce via Virtual BidsSemantic Scholar

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