ADDING USER TO LOGICAL GROUP OR CREATING A NEW GROUP BASED ON SCORING OF GROUPS

Content is received from a first user. Then, in response to the receiving, logical relationship information describing logical relationships among a plurality of users is accessed and potential membership of the first user in a first group of users is determined based on the logical relationship information, by selecting the first group from a plurality of possible groups, the selecting being based on scores generated, for each of the plurality of possible groups, by a candidate scorer module. Then, in response to a determination that the first group has a score from the candidate scorer module that does not meet a preset threshold, a new group is created comprising users that are located proximate to each other. The content received from the first user is forwarded to other users of either the first group or the new group, based on the threshold determination.