METHODS AND APPARATUS FOR CLASSIFYING AN AUDIENCE IN A CONTENT DISTRIBUTION NETWORK

Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.